Brand Identity design for an innovative foodbot company.
Freshot approached Empirici Designs with the mission to make healthy & hygienic food easily accessible to all, their promise was to offer its customers budget friendly and hygienic food that is available round the clock.
The use of robotics further enabled them to provide quick service and maintain a consistent taste across all their outlets, making them stand apart in the industry. As Freshot expands to multiple locations, through its different avatars, its service will be accessible from anywhere, no matter the person, place or time.
This was an interesting vision and an innovative field for us to work our magic. We built an identity system that is colourful, vibrant & minimal allowing the brand to be visible even in heavily crowded environments.
The robotic hand acts as a playful yet distinctive form, capturing the essence of the brand.